Top 3 Reasons Your Business Needs an App

by Jana Doughty on June 2, 2015 10 comments

Looking to build an app for your business?

Not convinced you need one?

Here are the top three reasons your business – and every business today – needs an app.

1) It Increases Access to Your Customers

You probably have a smart phone. Most people do. In fact, 80% of all online users have a smartphone. This means that most people are surfing the web on-the-go. 24/7, non-stop. By creating an app, you are able to access your customer wherever they are. You no longer have to wait for your customer to walk into your store or go home to their desktop. You are with them all the time.

mcdonalds-in-app-message.png

 2) It Re-Engages Customers

Creating an app for your customers allows them unlimited access to you. It also helps you re-engage customers who haven’t bought from you in awhile. By enabling push notifications, your app can send reminder messages to your customer to check out the latest deals your company is offering. For example, right now the McDonald’s app encourages its users to enable location detection on their app so that McDonald’s can tell if their customers are close to a store and send them deals that particular store is offering.

Some businesses release an app with special offers that are only available on the app. This is another way to re-engage your customers and remind them to keep coming back for all the great value you give to them.

starbucks app

3) It’s an opportunity to give something

Lots of businesses (and marketing techniques) try to take from their customer, neglecting the opportunity to give back to them. Most consumers don’t respond well to this, as they don’t have an incentive to keep coming back for more. Marketing techniques should actually be 98% of a gift to their customer and 2% marketing and sales.

With this tactic in mind, it’s important for a business to have an app that can continually offer its customer new, refreshing, and engaging content. Starbucks was revolutionary when they released their app. They offered a new rewards program through in-app purchasing. When a customer made a purchase through their app, they acquired a star and, after a certain number of stars had been earned, the customer received a free drink or food item. It was a really good way to encourage customers to purchase through the app and receive a reward.

With engaging content and gift incentives, an app can serve as an effective sales tool.

How about you? What kind of app would you build for your business? How would you use it to engage and re-engage your customers? Share in the comments below!

To create your own app, go here.

Jana DoughtyTop 3 Reasons Your Business Needs an App

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10 comments

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  • Richmond - June 3, 2015 reply

    The McD app would be more impressive if the people who made it could spell “retrieve” correctly.

    Jana - June 3, 2015 reply

    Good spot, Richmond! I hope they caught that after these screenshots were taken! In any case, I think it’s pretty cool how they’re able to target their users so effectively!

    Richmond - June 3, 2015 reply

    Well, Yes, it is cool. Although, as I dislike MacDonald’s intensely, the spelling mistake gave me a good laugh.

    Jana Doughty - June 10, 2015 reply

    Well, I hope you find something you can like someday, Richard! We like that you’re in our community! Thanks again for sharing your thoughts!

  • MaxV - June 3, 2015 reply

    To create your own app, go here. == “Page not found”.
    Please correct the link

    Shawn - June 4, 2015 reply

    Although mobile apps are handy, they’re still only a fraction of a website (as far as mobile business apps go). Instead of having several months of promoting mobile development, promote some of the features, and upcoming features that can be used in real world business applications (web apps, html5, internet aware apps, etc). Compared to the roughly 3 million apps between the app stores, only a small fraction of the developers are earning a living selling mobile apps. Compare that to business applications that can be developed. The ROI is much greater and there’s a better chance to for a developer to earn a living.

    Jana Doughty - June 10, 2015 reply

    Thanks for the insight, Shawn. You’re right. It’s much more effective to develop apps on behalf of businesses. I truly believe if you’re a business large or small, you need an app. It allows you to engage with customers consistently and on yet another platform (more eyes on you, more interest in your product, more sales)! Thanks again for sharing your thoughts!

    Shawn - June 16, 2015 reply

    I agree a business needs a mobile app, but I stand by my comment that a mobile app is only a fraction of a web-app, website or business application. I guarantee you that the mobile app is just a mouth piece (informative), rather than a money maker for most developers. The business app (ie. web-app or internet aware application) is the money maker for the developer. Those of us that chose LC as a development tool are looking to earn a ROI, not just be informative. If you want to turn away independent software developers, and focus on mobile only and educational apps then let those of us know.

    Jana Doughty - July 15, 2015

    Hi Shawn, you’re right. web apps and internet aware applications are essential for businesses, too. We’ll have to cover that in an upcoming blog post! Thanks for your feedback!

    Jana Doughty - June 10, 2015 reply

    Hi Max, thanks for letting us know. I just clicked on it and it took me here:
    http://livecode.com/download/
    Is it working for you now? Thanks again!

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