Over the last 13 months since being with LiveCode the strength and loyalty of this community has never failed to amaze me. We are a bigger & stronger community than we have ever been and that is very powerful. It means that all of us together can control the future of our product.
In 2013 we ran our first Crowdfunding campaign on Kickstarter and this is where we stood up and showed the world that the LiveCode community is here to make a difference. We are here to make a better coding experience and we are not stopping until we achieve that.
A few months ago Kevin Miller LiveCode CEO (my boss) approached me about running a crowd funding campaign to bring HTML5 Web Output into LiveCode. My first thought was not worry or fear, it was excitement. I was so impressed that we were making a decision to go big, we were not sitting back on our 2013 success, we were saying, well we ain’t done yet, so let’s make a better LiveCode and let’s do it now. My second thought came in the form of about a million questions and I want to try and take you through that journey now.
Do we have an engaged community?
Are you kidding me? We have the best community in the world. I can feel you share the same passion of wanting a better LiveCode. Full Stop on that question, no doubts.
Let’s assess the demand?
Over the last 12 months one thing has kept popping up that is not currently in our roadmap and it needs to be in order for us to truly fulfil our goal: True Web Apps. But do you really want that? We asked the question.
You told us that we need to bring HTML5 Web delivery into LiveCode. We sent out a survey a few months back and the results were incredible, 85% of the LiveCode community want this ASAP.
By this stage the project is becoming a reality, we know how great a community we have and 85% of you wanted it. Exciting times ahead.
Kickstarter or No Kickstarter?
I would be lying if I didn’t consider running this campaign on Kickstarter, but quite quickly I realised we can do this on our own site. Kickstarter has its benefits but when you have a community like ours and the ability to set-up a Crowdfunding site it really became a more exciting solution to run this ourselves. Plus Kickstarter take a percentage of the funds raised as their fee. We can use that money towards making a better LiveCode.
Let’s make sure we give great rewards!
By this point we know that 85% of the best community in the world are interested in bringing HTML5 into LiveCode. Job done? No.
We needed to ensure that we came up with some tasty rewards to make it as easy as possible for you guys to get involved. Crowdfunding is not just about handing over your money, you need to get great value in return for your incredible support.
We came up with a list of rewards to hopefully suit everyone that wants to get involved, although if we missed anything then let us know, we will try to make it right.
Can we create a crowd funding style website on LiveCode.com?
Another thing I have been super impressed with since joining The LiveCode Team is the talent within the company. Prior to joining LiveCode I was managing the digital marketing / online brand for a multi million pound company and let me tell you, it is not that easy to find excellent website developers. In fact it can be a very frustrating experience. For those of you that don’t already know, Arnaud is the lead web developer at LiveCode and not only does he understand the tech, he gets the marketing and the business rationale behind what we are trying to achieve. It’s rare.
So when I said to him, we need to create a Crowdfunding style site on LiveCode.com it was no problem, we planned out what it needed to be and created it.
It now feels like we are doing something quite innovative, a new way to achieve what we want as a community.
It’s Go Time.
There were lots of other questions asked and work completed to get to the stage of launching this to you, but I think that covers the main areas. It was now time to bring in the strongest player in the team, First name LiveCode, Last name Community.
We have been sending out mailers, newsletters, tweets and blog posts, and you have responded, you have been sharing, you have been pledging and I thank you so much for that.
Are we going to make it?
We have 4 days left to go in this campaign and we will make it so long as we can come together, get involved and take the lead on creating a better LiveCode.
If everyone who wants HTML5 web delivery get’s involved, picks their reward and makes their pledge then in 4 days time we can stand up and say, we are building a better LiveCode, we are doing it now, and it’s because of our community it’s happening.
I would like to take this opportunity to say how excited I am to be on this journey, I see real success in the future of our platform. We are one powerful crowd! Let’s make it happen.
There are no rules to say I can’t get involved, I just pledged for a better LiveCode (check the backers list, I’m there), who’s with me?
20 comments
Join the conversationStephan Hovnanian - July 27, 2014
I really hope you make it but I would tend to disagree with the Kickstarter vs Running it yourself. The big thing that you miss is the Kickstarter appeal and getting new looks based on their users.
You get more views from the KickStarter website because of their user base that is what you’re paying for. So in retrospect just write off the kickstarter fees as advertising and get it fully funded. By hosting it yourself you may come under the spotlight as fudging the numbers/backers.
I really hope you do make it to the goal but with 4 days left and not even halfway there I don’t see it truly happening.
Steven Crighton - July 27, 2014
Hi Stephan, We and our community did most of the publicity work on the last campaign and in doing that again this time we can just as easily point people to a link on our own site. This also gives us more flexibility, for example we can accept purchase orders, wire transfers and PayPal on our own site, which Kickstarter doesn’t.
Believe it or not we are in a very similar position to what we were in at this stage on Kickstarter in 2013. Yes there is a long way to go and we need everyone that wants a better LiveCode to get involved. We can do it.
Stephan Hovnanian - July 27, 2014
I guess I’m confused…I thought you were well funded by this stage of last year’s kickstarter and thus giving us stretch goals. So I would have to disagree with your statement that you are in a very similar position to last year.
Steven Crighton - July 27, 2014
Let me clarify. Similar but not identical. We’re a bit behind Kickstarter – we had 7 days to go at this point, just short of 50%.
However, we did do 50% of the Kickstarter campaign in the last 4 days. 50% of the total raised which did include stretch goals.
We have a big few days ahead of us. As mentioned in the article, we will make it if we come together and pledge to make a better LiveCode.
Jonas Hummelstrand - July 27, 2014
Jonas Hummelstrand liked this on Facebook.
Sefroshi Nakamoto - July 27, 2014
Sefroshi Nakamoto liked this on Facebook.
Cristian Parada - July 27, 2014
Cristian Parada liked this on Facebook.
JoJo Hernandez - July 27, 2014
JoJo Hernandez liked this on Facebook.
Stephan Uijthoven - July 27, 2014
Stephan Uijthoven liked this on Facebook.
Terry Vogelaar - July 27, 2014
Terry Vogelaar liked this on Facebook.
Catalin Anesia - July 28, 2014
Catalin Anesia liked this on Facebook.
Faber Muñoz Perez - July 28, 2014
Faber Muñoz Perez liked this on Facebook.
Lilies & Dreams - July 28, 2014
Lilies & Dreams liked this on Facebook.
Collene Wronko - July 28, 2014
I sort of agree with Stephan more visibility more dollars could have been made via Kickstarter. But I guess a plus is if you don’t reach the target goal you can keep the money unlike kickstarter to help fund the HTML 5 or will that idea get scrapped?
Thanks for the insight on this.
Collene W.
Dave Kilroy - July 31, 2014
just made my THIRD pledge – this is going to be a dramatic, nail-biting day and urge all those with an interest in LiveCode to pledge today before the 5pm deadline – good luck to us all and I sure hope we manage to cross that line!
Steven Crighton - July 31, 2014
We Made It! 100% Funded. One Powerful Crowd.
Peter Thirkell - July 31, 2014
Phew!!!!
Christopher Armstrong - August 1, 2014
I love LiveCode because of the people that represent LiveCode.
HTML5 is great and I contributed too. But my message also comes with a big BUT. IOS and Android, especially Android needs to be supported much better then it is now. I would have a big problem without LiveCode but I still miss many features that help me earn cash.
Kind regards,
Chris
emdalton - August 8, 2014
I recognize that the percentage of funds raised in the last 4 days was similar, but one thing I wondered was whether the number of funders was comparable? Kickstarter gives you wider visibility among people outside the existing Livecode community, as well, and these are people who may add to the community. There seemed to be a low number of funders this time, based on how much money was being raised. How much did the community grow during the last Kickstarter campaign? If the answer was “not much,” or “no more than during this campaign,” then I agree that the advantages you’ve described to managing the campaign internally may have outweighed the disadvantages, at least since you did reach your goal.
The only thing that still concerns me is that the campaign page here at livecode.com consistently crashed Safari on my iPad. I may have an older version of Safari — I’m still running iOS 5.x– but given that this campaign was all about creating truly cross-platform HTML5 output, it wasn’t encouraging to have problems with the campaign page on ANY platform. I hope when we are able to build HTML5 versions of our Livecode stacks, we will at least have more graceful degradation for unsupported environments than a browser crash. 🙁
emdalton - August 8, 2014
And to answer part of my own quesiton, you had four times as many backers on Kickstarter as you had on your own site. But what proportion of those backers became new members of the Livecode community, compared to backers in this funding campaign?