Breaking Into the App Business

What do you think about getting into the app business? Here are things we’ve heard again and again. Are any of these you?

• “Why is it so difficult to build apps?”
• “I’ve tried to learn in the past but never been able to build the app I wanted?”
• “Can I really do it?”
• “Its such a crowded space. How can I stand out?”

LiveCode has earned us a place in the top 100 Kickstarter campaigns of all time (top 0.1%) last year.

We’ve been featured in hundreds of articles and have customers in over 120 countries.

Yet we haven’t been satisfied. We’ve been searching for the perfect way to unlock the dream of anyone who has an app idea, and to empower everyone who wants to get into the app business to become a runaway success.

We’ve tried many different methods. And we’ve found something so successful we just had to share it with you.

How NOT To Learn

I’ve seen courses that attempt to teach coding in an hour. No matter how easy they make it, creating apps is too involved to build a meaningful app in that time.

We’ve seen courses that teach by going through the principles of computer science. You can learn this way, but its hard fighting to understand abstract concepts and then apply them. The material is dry and we’ve watched again and again as people struggle to go from concepts to building their dream app.

Most courses ignore the business side. Yet the fact is that technology matters and business matters equally. You need to become a master of both to make your app a success in the crowded app store. The millions of apps in the stores represent a tremendous opportunity. But only the top apps are successful.

Some courses teach languages and methods that are far more complex than they need to be. There are a multitude of languages available for app developers and most of them are so complex and inaccessible that you’ll quickly give up if you don’t have a degree in computer science.

There are courses that teach little portions of building an app. It takes a lot of hard effort to put those concepts together when it comes to apply that knowledge and build your own. Lots of people drop out when they can’t connect together the ideas to build their own app when the time comes.

Then there are the approaches that focus on pure point and click tools. “No coding needed.” Only as soon as your app has any degree of functionality, any of the features that will actually make it stand out and be competitive, you’ll hit the wall with nowhere to go. How many of these apps do you see doing well in the app store?

Finally, we’ve seen course after course where the learning curve is just too steep. The material starts easy but quickly gets to a depth where you can’t follow it.

None of these methods work. At best they lead to an underwhelming app that gets lost in the store, at worst to frustration and giving up.

The Easy Way To Break Into the App Business

Instead of learning complicated dry abstract concepts and a fiendishly difficult language, the secret is to learn step-by-step, starting from what you already know.

Here is how it works.

We show you how to build the apps you already know and use. Imitation is a great way to learn. You can see if you’ve got it right every step of the way. To become a pro, start by imitating the pros. Once you can make these apps you can make anything!

We partner with you to show you how to build a fabulous business around your app. Experts who run multi-million dollar app business will share with you their secrets on how to do insightful market research, create a website that sells, landing page design, content marketing and using social media for business.

We provide you with a tool that lets you drag-drop objects, code in English and build your app just once then deploy it to all the app stores including iOS, Android and optionally, Windows, Mac and Linux desktops.

Plus you get this FREE Bonus: enter your app into our App Contest. Top prize includes an all expenses trip to LiveCode World late in 2015.

Where did this new course idea come from?

Sometimes the best ideas have the most surprising beginnings.

Our friends at Digital Pomegranate originally developed this course to boost economic development in a small developing country – Armenia. Now you may be wondering why that’s relevant to you?!

Well, if you think about it, this is one of the most challenging environments to show people how to break into the app business. And if they can do it, so can you. Let me tell you the story…

Many of the people who signed up had barely used a computer. Even more had no past experience with programming of any sort. Nor did they have experience creating a business.

The Digital Pomegranate team did their homework, looking high and low for a platform and language that would be accessible enough for them to teach. They tried many different alternatives none of which were good enough. Then they discovered LiveCode, our platform that makes it easy to create apps for multiple different devices.

But the discovery of LiveCode alone wasn’t enough. The teaching had to be accessible enough to people who hadn’t barely even used a computer. And it had to fit into a part time course over 16 weeks.

The team tested multiple approaches:

One class got the traditional computer science route, of teaching program structure, concepts and principles. Even though the class was highly practical, 40% of the class dropped out and only 2 people were able to build their own app at the end!

The other class tried a different approach. They taught the class how to build the apps that they already had on their phone. All the same concepts were taught but only as they came up in each app. The students could immediately see if they had got it right. The results were incredible. 93% of the students were able to build their own app at the end of the class.

Astonishing, isn’t it? Some of the graduates from this course even went on to win a coding Hackathon against stiff competition.

Sharing the Love

I was blown away when I saw the success this new training program was having. I could not wait to bring it to a wider audience. We’ve partnered up with Digital Pomegranate, worked over the materials, added our experienced tech and training staff and we’re bringing you this course. I can’t wait to see the results. I truly believe this is a door opener and will take us closer to our aspiration that

Everyone Can Create Apps.

Make the UI for the Calculator App Today

As a special treat, here is a sneak peak of one of the early lessons. See what you think. Let me know.