Introduction
Creating your app is just the beginning of your journey in the world of mobile apps. The problem is that the majority of apps don’t take off without a great marketing effort. With the Apple app store alone hosting over 3.5 million apps, it can be challenging to stand out and reach your app’s full potential. With global mobile app revenue reaching $133 billion in 2021, it’s crucial to make your app visible and discoverable to potential users. That’s where App Store Optimization (ASO) comes in.
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