LiveCode Magic

Disneyland:  Magic.  Wonder.  Splendor.  Mickey Mouse.

Working at LiveCode is what I imagine it would be like to work at Disneyland.

But really.

Walt Disney created a world that was ever-evolving and packed with innovation.  Everything was possible and it was always a treat to visit the park and see what the Imagineers had thought of next.

It’s the same with the tech world.  It’s always changing and morphing and stretching to become what it’s never been before and, perhaps, what it never thought it could be.

This is special to me.  It’s magic.

It’s also inviting.  As a 20-something American who fell into marketing by mistake (I was acting in New York City of all things and started doing some marketing outreach for a local business just to pay the bills), I never thought I’d be working with a company in the heart of Edinburgh where magic is always a possibility and we always seem to be on the brink of revealing the next big thing.

I imagine it’s much what Steve Jobs felt like in pushing Apple to be its best.  Always reaching for the new, the innovative, the cutting edge.  When they released the iPad, I was skeptical because I didn’t know why anyone would need a “pad” when they had a laptop with a keyboard, but the next thing I knew, I had an iPad – and so did everyone around me.  He made me need something I didn’t think I even wanted.  I can’t go anywhere without my iPad.

I think that’s what technology invites us to participate in.  To engage in what we don’t think we even want and to find out we actually need it.  We discover it is valuable and efficient and exceptionally fun to embrace the new.

And technology permeates everything.  From hospitals to schools to businesses to our homes – it’s even something we teach our kids.  The skillset is invaluable.

I suppose that’s why it’s been such a treat for me to work on the marketing campaigns for LiveCode.  Because if there’s a product that can teach everyone to code and enable everyone to create apps, I think we’re on to something that we need when we didn’t even think we wanted it.  I think we’ve found the next big thing.