How to Make a Business Plan

by Iain Morrison on July 30, 2015 No comments

Are you trying to start an app business?

Do you like beach holidays and analogies?

As someone who just returned from a very relaxing holiday, I have only one complaint (that leads to an analogy): the swimming pool at the hotel was freezing! It was too hot to avoid it and it was fine once I was actually in it, but the anticipation of actually getting in it was…?

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Iain MorrisonHow to Make a Business Plan

If You Read One Article About Pitching and Selling, Read This One

by Iain Morrison on March 18, 2015 4 comments

Developing and selling a commercial app is an entrepreneurial endeavour by any definition of the phrase and, as such, anyone considering app development should read some literature on the subject. I have some experience in entrepreneurship and never one to pass up an opportunity to ramble on about some past event or knowledge I have gained, I thought it would good to bore you with it.

First, step away from the issue of what the app is, how it works, how much it will cost, etc, because first you will probably need to convince others that your business is a good idea. This usually begins with trying to explain that you have identified some problem or total lack of a current product or service in a particular field. Part of this process, even if you have the resources to develop the app from your own funds, is attracting investment.

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Iain MorrisonIf You Read One Article About Pitching and Selling, Read This One